Tour’s Books Blog

November 1, 2014

Amazon Raises Prices on MMPB

Filed under: Editorial,General,Observations and Comments — toursbooks @ 11:48 pm
Tags: , ,

Since eliminating their 4-for-3 deal, Amazon used an across the board 10% discount on all Trade and mass market paperbacks.  Well, no more.  Books-A-Million still has the 10% off, but not Amazon.  Add in the sales tax and suddenly books that were $7.69 with tax are now a whopping $8.55.  (Actual totals would differ depending on sales tax.  I used 7%.)  So, from just early 2013 to now, the price per mass market paperback has gone from the 4-for-3 with no tax, per book cost of $5.99 to current per book cost of $8.55.  An astonishing $2.56 MORE per book!!!!!!!!!!!  No wonder sales are falling.

Yes, they are still offering some books with good discounts, but now not even to-be-released are getting a break.  When did this happen?  This week.  Apparently those big losses on their Firephone are to be paid by us.

And we’re back to Books-a-Million looking like the paperback source of choice.  As much as I like Amazon, I think raising Prime and playing with mmpb prices has just about reached its limit.  With $20 more for prime and nearly a dollar more per book since just last year, $2.56 more if you go back 2 years, that’s nearly $200/year for since 2012.  That’s insane.  Amazon is making itself non-competitive in that market segment, but maybe that’s what they want.  High volume, low profit books out the door in favor of higher profit books, media and internet services.  This war on mmpb readers is getting old fast.

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