Tour’s Books Blog

March 1, 2013

Amazon’s Newest Marketing Ploy – Random Discounts

Filed under: Editorial,On Order,opinion — toursbooks @ 4:01 am
Tags: ,

Well, I guess we know what is taking the place of Amazon’s 4-for-3, a bizarre and apparently random pattern of discounts, mostly on mass market paperbacks (MMPB).  There are a few trade books affected, but they seem few and far between.

In the past week I reviewed my open orders on Amazon and cancelled those books that weren’t high on my want list.  Time to strip down this insanely large TBR pile.  Why?  I noticed some of the 4-for-3 discounts on pre-order were getting odd discounts that made 1 book cheap and the others more expensive.  Thing is, the others weren’t that high on my book lust list.

In perusing books I found prices within a genre and general release date priced anywhere from full list to as little as $4.69 for a $7.99 book.  I bought 3 in the $4-5 range.  Some in the low $6 range – a little more than the 4-for-3 rate, and ignored those with 5-10% discounts.  Was there are consistency in the rate, % off off?  None at all.

Go take a look.  There are some great buys, but what this means and how long will the hold the price. who knows?  It’s always been a crap shoot on the trade sizes, but now MMPB seems to be kind of a big hit or complete miss.  I honestly don’t know what to make of it all.  Books that were full price last week have 15% to 39% discounts this week, others have 3% to 10%, many none at all.  Are we expected to order and hope the Amazon ‘lowest price’ guarantee will mean we get a bargain by the time the book is published?  I’m not sure I like that whole ‘blind faith’ thing.  Or do we constantly check our wishlists to see if discounts are happening on titles we want?

Oh, as an added twist – there are also deep discounts on Kindle ebooks too, some as low as $2.99 on $7.99 list and $4.62 print price books in pre-order!!!!!!!!  I find the whole thing confusing.  I feel like it’s some game that I don’t have the rule book for – and truthfully, it’s a bit of a turn off.  Yeah, I’ll take advantage for a 30% or more discount on MMPBs, who wouldn’t?  But to be honest, I think I’d like a consistent policy on discounts over random ones that come and go.  And I sure don’t have enough faith in Amazon’s continuing the deep discounts to pre-order a large number of books and sit around hoping they get the benefit of a price cut somewhere along the way.

So I guess it’s time for me to watch, wait and snag some great buys as they pop up on the site.  And wonder how long THIS marketing ploy will last.

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1 Comment »

  1. not to mention they appear to change all the time

    Comment by thurder puppet — March 27, 2013 @ 9:34 pm | Reply


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